Poetry in Perfume: Brunello Cucinelli’s Fragrant Universe
Words by Nasreen Osman
In the serene hills of Umbria, Brunello Cucinelli has long cultivated a poetic vision of Italian luxury – one steeped in craftsmanship, contemplation, and quiet beauty – with the same reverence as its signature cashmere. Now, that philosophy finds new expression – in fragrance.
The Incanti Poetici collection – meaning Poetic Enchantments – emerges from a dialogue between poetry, nature, and the human spirit. The result? A suite of contemporary, evocative, and quietly powerful perfumes that embody the brand’s devotion to artisanal excellence and meticulous detail. This winter, the story unfolds further as Brunello Cucinelli graces the Harrods windows, unveiling three new fragrances in an exclusive preview that honours Italian artistry and the enchantment of the season.
The Incanti Poetici Collection
Three New Fragrances Have Landed at Harrods
The Incanti Poetici story continues with three new additions — each an olfactory poem shaped by a master perfumer.
Segreto
Composed by Alberto Morillas, Segreto is a luminous tribute to Italian light. Calabrian bergamot and Sicilian mandarin brighten a radiant orange-blossom heart, softened by sandalwood and benzoin for a velvety, sun-warmed finish. It’s an elegant, quietly joyful composition that feels like morning captured in scent.
Ricordo
Created by Jordi Fernández, Ricordo captures the poetry of memory — fleeting, luminous, and tender. Bright coriander seed opens with a spicy clarity, softening into jasmine sambac and creamy coconut. A base of patchouli, cedarwood and cashmeran wraps the skin in gentle warmth. Fernández describes it as “the essence of an elusive memory,” a scent that rekindles wonder and simplicity — just in time for the season, as Christmas Day approaches and invites quiet reflection.
Silenzio
Also composed by Fernández, Silenzio finds beauty in stillness. “It celebrates the harmony of precious and radiant elements,” he says. Bergamot and saffron shimmer at the top, meeting golden cardamom before melting into salted caramel and cinnamon bark. A soft, sensual base of vanilla and musk anchors the composition — a fragrance inspired by nature’s quiet power and the calm resonance of silence.
In Partnership with Brunello Cucinelli
